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【学术讲座】Neuro-marketing/design
2017-06-02      已浏览  88  次

主讲人:王毅博士

主题:Neuro-marketing/design

时间:201765日(星期一)14:3016:00

地点:商学院东区报告厅

主办:商学院

报告简介:Neuromarketing/design is a field that applies the principles of neuroscience to marketing and design research, studying consumers' sensorimotor, cognitive, and affective response to customer stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response; sensors to measure changes in one's physiological state, also known as biometrics, including heart rate, respiratory rate, and galvanic skin response; facial coding to categorize the physical expression of emotion; or eye tracking to identify focal attention - all in order to learn why consumers make the decisions they do, and which brain areas are responsible. This presentation is based on results from several projects in Europe.

  


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